Garmin Women
Design Background
We have got the data information that the Garmin user is 70% of male. And from data mining, we found that the female percentage is still not high growth. Most women think that the Garmin running watches is more function, so it doesn't good to match with the outfit. They more prefer the beautiful watches.
Thus, we want to do this project for brand promotion and expand the new female user.
Low ratio of female users
Brand positioning
Exploit female market
Role and Collaborations
Graphic designer and I play the role of photographer. And I also design the layout and coding. We coordinated with the project manager and the key opinion leader to discuss how to let women users know the fun of running.
Team
UI / Web Designer - Windy Wu
Planner
Graphic Designer
Platform
Web
Tools / Skill
Figma, Photoshop, Illustrator, Html, CSS, Jquery
Design Goal
Brand promotion
We have found some key option leader to do the brand promotion.
Expand female target users
We want to use colorful design to let target users know that the watches is good for daily outfit.
Colorful visual
Use colorful visual to catch the users attention.
Outcome and Impact
From data mining, we found that after the promotion page launches female users have added 3%.
Influencers have posted the promotion pages and have a good reach rate.
Some female users have feedback that Garmin watches not only for the workout but also can fit into the outfit.
User Research
Age - 26
Pain point - Don't know how to wear the watches to match the fashion outfit
Requirement - Want a beautiful exterior and daily exercise tracking watch
Design
The project has introduced eight women runner's stories. Used eight gradient colors to representative different runner personalities. The landing page sings a responsive design that supports different form factors and devices.
Results
By visiting the landing page, many users know that the women runner of Garmin. And the project manager provided feedback that some users are attractive want to buy the smartwatch.
